Social growth · Content operations
EthioBallers
Led TikTok content strategy and a three-person creative team, growing the account from 20+ to 6,000+ followers.
01 · Challenge
A youth basketball organization had strong real-world activity but almost no meaningful TikTok audience.
The content needed to feel consistent, specific to the community, and sustainable for a small creative team.
02 · My role
I led content strategy, filming, editing, page management, and analytics while coordinating a three-person team across editing, creative direction, and digital marketing.
- Content strategy
- Filming
- Editing
- Page management
- Analytics
- Team coordination
03 · Process
Make the work visible.
Define
Built repeatable content themes around coaches, athletes, training, and youth development.
Produce
Created a steady publishing rhythm with a focused three-person team.
Learn
Used performance data to refine the work and scale audience response quickly.
04 · Execution
A focused TikTok content operation grounded in the real energy of the basketball program and supported by regular production and analytics.
05 · Results
The outcome.
Tools & methods
- TikTok
- Content analytics
- Video production
- Team coordination
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